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Rusty Reed

CHIEF REVENUE OFFICER

A veteran sales and sponsorship executive who spent 12 years at ESPN, Reed contributed to the expansion of ESPN Events ownership portfolio of live collegiate events, including 17 owned and operated bowl games and over a dozen college basketball events. Rusty holds the distinction of being one of the most prolific and successful negotiators of college football bowl game entitlements at ESPN. These events created more than $400 million in economic impact in the communities where they operate. A former college athlete (football at Ole Miss), Reed’s career has always been in sports marketing and client management.

When he’s not selling (hint: he’s never not selling), Rusty is married to the former Rebecca Balentine of Florence, Alabama with four children, and lives in the greater Atlanta area.

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We unite brands with fans, and fans with brands. Our entrepreneurial, nimble team of thinkers and doers works tirelessly to forge bonds between people, products and properties. Our sponsorship architecture, activation, IP rights management and more span six pursuits that make life even better: College Sports, Youth Sports, Country Music, Food & Travel, the Great Outdoors and American Heritage.