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The V Foundation


Founded by and named for legendary Villanova coach Jimmy Valvano, the V Foundation has raised nearly $300 million in the fight to cure cancer, a disease that 4 in 10 Americans will be diagnosed with at some point in their lifetime. V Foundation “Thrivers” (cancer survivors) refuse to let cancer define them and go on to lead lives that inspire others. The “Ask” is and remains challenging – help find a cure.



Fishbait was instrumental in founding the Kay Yow Cancer Fund,

a key partner of the V Foundation. This unique cause marketing initiative we developed with Infiniti and ESPN has raised significant sums in the on-going fight to find a cure.

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We unite brands with fans, and fans with brands. Our entrepreneurial, nimble team of thinkers and doers works tirelessly to forge bonds between people, products and properties. Our sponsorship architecture, activation, IP rights management and more span six pursuits that make life even better: College Sports, Youth Sports, Country Music, Food & Travel, the Great Outdoors and American Heritage.