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NEWS & INSIGHTS

The V Foundation


Founded by and named for legendary Villanova coach Jimmy Valvano, the V Foundation has raised nearly $300 million in the fight to cure cancer, a disease that 4 in 10 Americans will be diagnosed with at some point in their lifetime. V Foundation “Thrivers” (cancer survivors) refuse to let cancer define them and go on to lead lives that inspire others. The “Ask” is and remains challenging – help find a cure.



Fishbait was instrumental in founding the Kay Yow Cancer Fund,

a key partner of the V Foundation. This unique cause marketing initiative we developed with Infiniti and ESPN has raised significant sums in the on-going fight to find a cure.

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