Shockingly, 1 in 8 American men will be diagnosed with prostate cancer in their lifetime. The Mike Slive Foundation, founded in 2015 and named for the late SEC commissioner, seeks to raise awareness of prostate cancer, encourage men to get tested and raise funds for education, treatment and research. As a relatively new entrant among cancer charities, the Foundation faces challenges with both share of mind and share of wallet.
In its initial assignment Fishbait developed a 2021 partnership with Keurig Dr Pepper bottlers in Alabama and Florida, the result of which was a substantial contribution to furthering the Slive Foundation mission.