The potential to enhance game day experience for fans, schools and sponsors is the central notion behind a new partnership between Tailgreeter and FishBait Solutions.
FishBait Solutions, the sponsorship marketing and activation company, is now representing Tailgreeter, which offers fans the opportunity to elevate their pregame experience by connecting tailgaters and tailgate hosts through their digital marketplace. With tailgate hosts in more than 100 locations around the world, the benefit to fans and brands is clear.
“FishBait is the premier sponsorship agency in college athletics,” said Nick Akrap, CEO of Tailgreeter. “They embrace our vision to create a better game day experience for fans, schools and sponsors.”
“We’re thrilled to represent Tailgreeter’s novel concept, which helps fans more easily celebrate their pre-game traditions and passion,” said Rob Temple, CEO of FishBait Solutions. “As a company, we strive to unite fans with brands and brands with fans. There’s no better way to do that than to deliver a uniquely memorable game day experience in new and innovative ways with Tailgreeter.”
Among the projects the companies have embarked on is aligning Tailgreeter as the Official Tailgate Partner of Bowl Season.