FishBait Solutions, LLC announced today a new, two-year agreement with the College Football Playoff (CFP) to serve as the organization’s sponsorship agency.
Known for its enduring sponsorship relationships in the collegiate sports space and elsewhere, FishBait will put its more than 20 years of sponsorship sales and activation experience to work for the CFP, seeking to identify complementary corporate sponsors. FishBait will also work closely with the CFP in developing additional events and activities around the CFP National Championship, and secure additional support for the College Football Playoff Foundation, the community engagement arm of the CFP focused on supporting PK-12 education across the country.
FishBait will work in tandem with CFP rightsholder ESPN, whose team will continue to sell official CFP sponsorships, to develop additional corporate support for the championship game and related activities.
“We are thrilled to be working with the CFP to create additional value around their national championship,” said Rob Temple, CEO of FishBait Solutions. “We are uniquely familiar with the workings of the CFP organization and are honored to be working again with Bill Hancock and his team…all true champions in their own right.”
“We are pleased to have FishBait Solutions on board as our sponsorship agency,” said Bill Hancock, Executive Director of the College Football Playoff. “With their background and experience across the college landscape, and in particular with our game, they are distinctively qualified to represent the CFP in growing our corporate sponsorships.”
About FishBait Solutions
FishBait Solutions, LLC was founded in early 2021 by Rick Jones, Ron Cook and Rob Temple. Combining existing agencies and decades of experience and connections, the agency counts numerous national brands as clients. FishBait sells and activates sponsorships within six divisions: American Heritage, College Sports, Youth Sports, Country Music, Travel/Food Festivals and Outdoor Lifestyle. With offices in eight states, it harnesses a diverse team of seasoned strategy marketing and media executives, with expertise in experiential marketing, consulting, sales, communications strategy, content production and more.
About the College Football Playoff
The College Football Playoff matches the No. 1 ranked team vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among six bowl games – the Goodyear Cotton Bowl, Fiesta Bowl, Chick-fil-A Peach Bowl, Capital One Orange Bowl, Allstate Sugar Bowl and Rose Bowl Game. This season’s Playoff Semifinals will take place Saturday, December 31, 2022, at the Fiesta Bowl and Chick-fil-A Peach Bowl. The Los Angeles region will host the College Football Playoff National Championship on Monday, January 9, 2023, at SoFi Stadium.