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The Honey Baked Ham Co. has been part of family traditions for generations. Honey Baked tapped FishBait Solutions to lift Q3 sales, gain relevance in sports, and drive awareness as a product perfect for tailgating and homegating.
FishBait Solutions created the “Gameday is a HoneyBaked Day” program, the company’s largest non-holiday marketing program to date. FishBait continues to lead all program execution including television and radio media buys, ESPN talent endorsement with Laura Rutledge, and tailgate tour experience at key college-football match-ups.
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