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TECOVAS

New Boot Goofin' at
the Grand Ole Opry

Sales/Activation

The Ask

In the world of Country Music, no name carries more weight than Grand Ole Opry and no clothing item is more synonymous with the genre than a great pair of boots. We helped Tecovas - a boot and western wear retailer based in Austin, TX - break into Nashville and strengthen market share with a sponsorship of the 5000th Grand Ole Opry Saturday Night Show. This opportunity included signage and a months-long museum exhibit, as well as on-site activation, a social media sweepstakes, in-show radio, live ad reads and more.

The Results

In a place full of cowboys and cowgirls, Tecovas stood out by celebrating the legendary traditions of the Opry and of great cowboy boots. Impressions totaled 91 million, including on-site, digital and social media. The audience was evenly split by Nashville locals and visitors from all over the U.S.

ALL INFORMATION WITHIN THIS SITE IS PROPERTY OF FISHBAIT SOLUTIONS

We unite brands with fans, and fans with brands. Our entrepreneurial, nimble team of thinkers and doers works tirelessly to forge bonds between people, products and properties. Our sponsorship architecture, activation, IP rights management and more span six pursuits that make life even better: College Sports, Youth Sports, Country Music, Food & Travel, the Great Outdoors and American Heritage.