New Boot Goofin' at
the Grand Ole Opry
In the world of Country Music, no name carries more weight than Grand Ole Opry and no clothing item is more synonymous with the genre than a great pair of boots. We helped Tecovas - a boot and western wear retailer based in Austin, TX - break into Nashville and strengthen market share with a sponsorship of the 5000th Grand Ole Opry Saturday Night Show. This opportunity included signage and a months-long museum exhibit, as well as on-site activation, a social media sweepstakes, in-show radio, live ad reads and more.
In a place full of cowboys and cowgirls, Tecovas stood out by celebrating the legendary traditions of the Opry and of great cowboy boots. Impressions totaled 91 million, including on-site, digital and social media. The audience was evenly split by Nashville locals and visitors from all over the U.S.