In the world of Country Music, no name carries more weight than Grand Ole Opry and no clothing item is more synonymous with the genre than a great pair of boots. We helped Tecovas - a boot and western wear retailer based in Austin, TX - break into Nashville and strengthen market share with a sponsorship of the 5000th Grand Ole Opry Saturday Night Show. This opportunity included signage and a months-long museum exhibit, as well as on-site activation, a social media sweepstakes, in-show radio, live ad reads and more.
In a place full of cowboys and cowgirls, Tecovas stood out by celebrating the legendary traditions of the Opry and of great cowboy boots. Impressions totaled 91 million, including on-site, digital and social media. The audience was evenly split by Nashville locals and visitors from all over the U.S.