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Tax Filing Solution
Hits the Football Field

Brand Representation | Consulting | Media Planning | Hospitality

The Ask

We believe in helping our clients punch above their weight. That was the driver behind our work with TaxAct, and up-and-coming tax filing provider that sought to drive high awareness ahead of the tax preparation season. We negotiated their official status with the Bowl Season IP, media, activation elements, hospitality and more over a five-month window. We also offered ground support during the TaxAct Texas Bowl Game (’22) in Houston.

The Results

Speedy resolution of opportunity between its opening July ’21 to closing the multi-million dollar media and sponsorship deal by mid-September.

Over-delivered client’s expectations with 2.4 billion impressions, a 5% increase in aided and unaided awareness and a media value 738% above spend.

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