Two live country music concerts in Atlanta book-ended the 2021 SEC football season: first with Old Dominion teeing up the Chick-fil-A Kickoff Classic and then Chris Young launched the SEC Championship Game. Our role was to connect T-Mobile’s SEC Official Partnership to the events by creating fan-centered musical experiences. And boy, did we. Working on tight deadlines, we lassoed numerous Sony Music artists, T-Mobile, ESPN/SEC Network, and others to give the fans thrilling live performances…both in person and online.
40,000 livestream views, 50% increase in Tailgate Town traffic and 2,400 hours of watch time.