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T-MOBILE

Uniting fans to T-Mobile’s SEC Official Partnership

Brand Representation | Consulting | Production

The Ask

Two live country music concerts in Atlanta book-ended the 2021 SEC football season: first with Old Dominion teeing up the Chick-fil-A Kickoff Classic and then Chris Young launched the SEC Championship Game. Our role was to connect T-Mobile’s SEC Official Partnership to the events by creating fan-centered musical experiences. And boy, did we. Working on tight deadlines, we lassoed numerous Sony Music artists, T-Mobile, ESPN/SEC Network, and others to give the fans thrilling live performances…both in person and online.

The Results

40,000 livestream views, 50% increase in Tailgate Town traffic and 2,400 hours of watch time.

ALL INFORMATION WITHIN THIS SITE IS PROPERTY OF FISHBAIT SOLUTIONS

We unite brands with fans, and fans with brands. Our entrepreneurial, nimble team of thinkers and doers works tirelessly to forge bonds between people, products and properties. Our sponsorship architecture, activation, IP rights management and more span six pursuits that make life even better: College Sports, Youth Sports, Country Music, Food & Travel, the Great Outdoors and American Heritage.