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There are many options for artificial grass but when it comes to competition, athletes deserve the best. As the official synthetic turf sponsor of the College Football Playoff, Shaw Sports Turf has been be positioned as the premier sports turf solution for football competition and provided access to money-can’t-buy experiences for key sports industry business contacts.
As part of the deal, Shaw contributes significant value-in-kind to showcase several product lines for earned brand exposure at the various CFP ancillary events and student-athlete interactions. In 2025, Shaw created the first-ever 12-team expanded playoff bracket field which was installed at the Allstate Championship Tailgate outside of Mercedes-Benz Stadium.
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