Festivals pop up everywhere during spring and fall seasons, but the arrival of Riverfront Revival - Darius Rucker's love letter to the Lowcountry - got people talking. The alignment of brands like Jack Daniels, United Community Bank, Nectar Sunglasses and others brought serious magic to an already amazing lineup. Our team sold and serviced sponsors in a sales cycle that stretched 9 months. And we embedded with theirs for a few days...which we always appreciate doing.
We helped the festival team generate 3x the sponsorship engagement they projected or expected, and visitor data tells us 95% of guests are eager to come back for the encore in '23. That's a great tailwind for brands hoping to tap in for '23.