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The Ask
Kinder’s appreciates the kind of obsession it takes for athletes, coaches and fans to reach the level of commitment a bowl game showcases. As Kinder’s aspires to bring this same OBSESSION and commitment to everything they make, as a leading provider of premium quality sauces and seasonings. In 2024, FishBait Solutions facilitated the partnership between Kinder’s and the Texas Bowl, which named Kinder’s as the new title sponsor.
The Results
FishBait stitched together assets with Bowl Season and ESPN Events to include IP, media, activation elements, and hospitality. In it’s first year, the Kinder’s Texas Bowl resulted in:
4.2M Viewership
5.97B media reach, the largest in the bowl game’s history.
Generated a FNV of ~$25M
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