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GEICO

Uniting fans with artists through Geico’s Green Room

Brand Representation | Consulting | Sales/Activation

The Ask

A global shutdown of appearance opportunities spurred us to action on behalf of GEICO, whose long-time support of country music is legendary. Leaning on long-time partnerships with Circle TV and Opry Entertainment Group, we helped create live interactions between artists and their fans worldwide. The “virtual green room” that became the www.geicogreenroom.com generated highly snackable content for a fan base craving music and story.

The Results

The results were striking: the Opry Livestream reached 1.26 million fans with a 25% engagement rate. Top artists like Lady A and Clint Black were associated with GEICO, which drove traffic to a micro site and harvested leads. The program was rated the #1 Livestream of 2020 (Pollstar) with 50 million-plus views in 50 countries.

ALL INFORMATION WITHIN THIS SITE IS PROPERTY OF FISHBAIT SOLUTIONS

We unite brands with fans, and fans with brands. Our entrepreneurial, nimble team of thinkers and doers works tirelessly to forge bonds between people, products and properties. Our sponsorship architecture, activation, IP rights management and more span six pursuits that make life even better: College Sports, Youth Sports, Country Music, Food & Travel, the Great Outdoors and American Heritage.