The Ask
A global shutdown of appearance opportunities spurred us to action on behalf of GEICO, whose long-time support of country music is legendary. Leaning on long-time partnerships with Circle TV and Opry Entertainment Group, we helped create live interactions between artists and their fans worldwide. The “virtual green room” that became the www.geicogreenroom.com generated highly snackable content for a fan base craving music and story.
The Results
The results were striking: the Opry Livestream reached 1.26 million fans with a 25% engagement rate. Top artists like Lady A and Clint Black were associated with GEICO, which drove traffic to a micro site and harvested leads. The program was rated the #1 Livestream of 2020 (Pollstar) with 50 million-plus views in 50 countries.