Ahead of the 2025 college football season, Wayne Sanderson Farms, one of the nation’s leading poultry producers, announced a new multi-year sponsorship as the “Official Chicken of the Southeastern Conference.” This existing collaboration unites two Southern icons, brining delicious chicken and unforgettable experiences to college sports fans across the region. The humor filled campaign includes TV, social, gameday activations, new packaging, and tailgating recipes all staring the brand’s unforgettable mascot, a talking chicken. The campaign will continue through basketball, gymnastics, baseball and other conference sport seasons.
FishBait drives program execution including activations at SEC Media Days, SEC Nation, and SEC Championship Fan Fares. We also negotiate and manage talent endorsements for the brand, including a partnership with ESPN analyst Greg McElroy.
