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“Avocados from Mexico - Always Good” tagline rings true as AFM brings customers good taste, good times, and good health. In 2023, Avocados from Mexico (AFM) was announced the title sponsor of the ninth-annual Cure Bowl, played for the first time at its new location FBC Mortgage Stadium on the University of Central Florida’s campus.
This partnership presented AFM the opportunity to also do good with an in-game fundraiser for breast cancer research along with entertaining 20+ breast cancer survivors at the game. FishBait proudly facilitated the partnership between ESPN Events, which supported AFM’s ongoing commitment to finding a cure for breast cancer.
- 2.1M Peak Viewers During Broadcast
- 229.9M Broadcast Impressions
- $6.4M Total Branding Value
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