No game day celebration is complete without guac. That’s why Avocados from Mexico (AFM) has partnered with the College Football Playoff to become the first produce brand to join forces with college football’s pinnacle event. Through this partnership, AFM has introduced fans to “Guacgating”, a new twist on the “Homegate”, by ensuring shoppers have easy access to avocados with in-store promotional programs, consumer savings, thematic packaging and digital engagement.