The Ask
Beaufort, South Carolina has been an ideal getaway for ages. And we’ve been honored over the last few years to help tell its stories to the world. We’ve helped honor the city’s grace and hospitable nature through a proactive communications plan. Working with travel and lifestyle journalists, as well as social media influencers, we’ve helped draw visitors to the historic tours, beaches, gorgeous inns and delicious restaurants.
The Results
The icing on the cake of two years’ work came with Southern Living’s 2022 “Best of the South” distinction for Beaufort as the South’s best small town. (This was not news to us!) That was a great culmination of a PR program that has generated millions of impressions in print and online, and coverage in everything from The New York Times to AAA Go.