When you have 7 diverse counties, surrounded by areas with beaches, mountains and more, you need to work pretty hard to determine your special “something.” That was the premise of our work with South Carolina’s Olde English District, a wide ranging region bejeweled with natural assets, historic settings, and truly lovely people. Working in tandem with its new Executive Director and board, we set out on numerous fronts, developing a five-year marketing plan (based on intense research at the local, regional and national levels), retooling the website for modern users, and freshening up the brand.